We were tasked with making a video walkthough of the Cool IT technology. We first received the 3D files from the CoolIT engineers and proceeded to texture them to make them as accurate to the real world as possible. Once the objects were textured we then built a small data center to demonstrate how Cool IT products can work within a system.

With the objects already textured, we also set up a virtual photobooth for some high detail renders that could be used for any product based marketing.

Everything was built in Cinema 4D, textured using Redshift, and then composited in After Effects and Photoshop.