The finished case study is
Ayesha Kamal
The finished case study is only a small part of the design process.
Behind it, my Figma usually looks more like this ↓
Research → visual exploration → discarded directions → UX flows → components → UI → critique → iteration → final presentation.
One thing I've changed in my process recently is designing around one strong product journey instead of trying to create as many screens as possible.
I also use AI throughout the exploration stage—to research, challenge assumptions, explore directions and move rough ideas forward faster.
But I rarely consider the first output finished.
The difficult part is still deciding:
What belongs?
What doesn't?
What needs another iteration?
And what actually solves the problem?
For me, that's where the design happens.
The polished mockups come later.
Sharing a little bit of the mess behind the final work.
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Posted Sep 2, 2026
The finished case study is only a small part of the design process. Behind it, my Figma usually looks more like this ↓ Research → visual exploration → discar...
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