Interview-to-Social Repurposing

Interview-to-Social Repurposing

Turning long-form interviews into concise, self-contained vertical stories. This case pairs two Spanish-language edits: a moving account of Russian and Ukrainian musicians performing together, and a profile of a Mexican musician reaching international audiences.

Objective Find the strongest complete idea inside longer conversations and reframe it for mobile without losing nuance or personality.

Approach I select the decisive moment, tighten the hook, adapt framing to 9:16, design readable kinetic captions, emphasize key phrases, and preserve natural speech rhythm.

Capabilities demonstrated Interview editing • Editorial judgment • Hook development • Spanish-language captions • Mobile reframing • Social repurposing

The result is interview content that can stand on its own in a feed and lead viewers back to the full conversation.