Webflow Development
Prince Isamaliya
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Posted Jan 16, 2026
Webflow website built for Sell It, a real estate education and coaching platform by Ryan, founder and CEO of the most-followed real estate brand in the world.
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Industry: Real Estate Education & Coaching
Platform: Webflow
Role: Webflow Development, CMS Architecture, Performance & SEO
Timeline: ~6 weeks
Overview
Sell It is a high-growth real estate education platform founded by Ryan Serhant. The goal was to build a fast, scalable, and conversion-focused website that clearly communicates the brand’s value while supporting ongoing content and marketing efforts.
Challenge
Translate a strong brand into a clean, high-impact digital experience
Build a site that marketing teams could update without developer dependency
Ensure performance, SEO readiness, and long-term maintainability in Webflow
Solution
I delivered a custom Webflow build focused on structure, performance, and scalability:
Custom Webflow Development
Clean class structure, reusable components, and scalable layout patterns aligned with Webflow best practices.
CMS-Driven Architecture
Flexible CMS collections for content, updates, and future expansion—easy for non-technical editors to manage.
Performance & SEO Ready
Optimized assets, semantic structure, meta setup, and SEO-friendly CMS templates.
Conversion-Focused UX
Clear content hierarchy, strong CTAs, and thoughtful interaction design to guide users toward key actions.
Launch & Handoff
QA across devices, staging review, and a clean handoff so the internal team could confidently manage updates.
Results
⚡ Faster load times and improved Lighthouse performance
📈 Clearer user journeys and stronger conversion paths
🧩 Fully manageable CMS for ongoing content and marketing
🚀 Smooth launch with minimal post-launch fixes
Tech Stack
Webflow · Webflow CMS · Custom Interactions · SEO Optimization