Global Media Management
Kristin Engard
Background
An Asian-based global fintech startup was running its first global brand campaign across North and South America, Europe, Asia-Pacific and the Middle East. The ad campaign was developed by a US-based agency. This was their first international project.
My role
I worked for the US agency as their international media director, tasked with managing the rollout of this campaign across media in 24 countries. Working with the international agency teams, I ensured that the local execution was aligned with the global strategy and was responsible for getting these plans approved by the global CMO.
As the international expert at the agency, I also advised other departments and management on global best practice.
Results
Despite numerous legal and logistical challenges, the campaign launched on the same day in all 24 countries. And almost immediately after launch, the fintech startup saw a 25% increase in app downloads.
Kristin was very valuable to the launch of our first global brand campaign. We are not exactly sure how she is able to speak in coherent sentences after this experience, but we are extremely grateful for her help in getting this campaign off the ground”
Robert Lambrechts, Chief Creative Officer
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Posted Aug 2, 2023
Led the global ad campaign execution for a fintech organization across 24 countries.
