Crypto whales platform. Landing page and Dashboard
Web Designer
Fullstack Engineer
DevOps Engineer
Figma
Node.js
React
Cryptocurrency
About Project
SmartWhales.ai is a platform that uses artificial intelligence to help users trade cryptocurrencies by tracking and copying the successful trades of "whales" (large traders or investors). The platform provides insights into the trading activities of top wallets across various blockchain networks, allowing users to follow profitable crypto traders. By connecting their wallets and choosing a vault to copy, users can potentially earn profits by mirroring the strategies of successful whales.
Problem solved
Crypto traders often struggle to identify successful strategies and follow top-performing traders. Many lack the time or expertise to track market movements effectively.
How it solves it
SmartWhales.ai solves this by providing an AI-driven platform that tracks and mirrors the trades of successful crypto "whales." Users can follow the trades of top wallets, allowing them to replicate profitable strategies without requiring deep market knowledge or constant monitoring.
Objective
The goal was to optimize the Smart Whales AI landing page and UI to efficiently convey the platform's benefits, improve accessibility, and increase user conversions.
Solutions Implemented
Visual Appeal and Branding Refinements:
We introduced a cohesive color palette that not only enhanced visual appeal but also improved readability. This approach ensured a professional and inviting brand identity.
Updated logo placement and design for immediate recognition, reinforcing the brand’s authority and trustworthiness.
Restructured Layout:
Clear visual hierarchies were established, making information easily digestible through the use of structured headings, subheadings, and bullet points.
Revised Core Messaging and Content:
We refined the messaging to succinctly highlight the AI-driven capabilities and benefits, strategically positioned to capture attention immediately.
Enhanced Call to Action (CTA):
Improved design and placement of CTAs, utilizing contrasting colors and action-driven text to encourage user interaction and smooth transitions from interest to sign-up.
Refined button contrasts and placements ensured they stood out, driving higher engagement rates.
Interactive Element Upgrades:
Introduced interactive demos and simulations, allowing users to experience the platform's value firsthand, resulting in deeper engagement before committing.
Ensured seamless usability across all devices, from desktops to mobiles, catering to a diverse user demographic.
Informational Sections Enhancement:
Expanded educational resources, including tutorials and FAQs, to simplify user navigation and understanding of the platform’s offerings.
Showcasing real user success stories and reviews, enhancing credibility and encouraging trust among potential new users.
Refined Navigation and Accessibility:
Overhauled the navigation menu and search functionality for efficient information retrieval, drastically improving user satisfaction.
Outcomes
Increased Conversion Rates: The optimized landing page and UI drastically improved the conversion of visitors into active users, validating the design changes.
Enhanced User Engagement: Feedback indicated higher user satisfaction with navigational ease and content clarity.
User Feedback Integration: Continued collection and analysis of user feedback to refine UI elements and ensure an engaging and effective user experience.
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Posted Feb 19, 2025
Through targeted UI and landing page optimizations, Smart Whales AI addressed previous challenges, resulting in a more attractive and efficient platform
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Timeline
Oct 1, 2024 - Oct 13, 2024
Tags
Web Designer
Fullstack Engineer
DevOps Engineer
Figma
Node.js
React
Cryptocurrency
Crypto Millions
Financial Dashboard for a cryptocurrency platform (MVP)