❤️ Background

An up and coming SaaS in the immigration and law landscape sought to enhance its digital influence to garner more market share.

The main obstacle was bolstering online awareness and generating leads amidst a market dominated by established names.

The strategy encompassed a comprehensive programmatic SEO approach, featuring-

Extensive keyword research to identify relevant search queries.

Establishing a content generation framework for quick production of relevant and engaging articles.

Roll-out was over a 4-month period.

Given the size of the startup and marketing resources, a combination of Google sheets and Make were used for content tracking.

The approach resulted in the following-

More than 200 pieces of strategic content were systematically published.

Organic search traffic rose by 60%.

Achieved first-page ranking for over half of the targeted keywords.

A notable increase in enquiries from potential clients and partners.

The content focused on a 50/50 approach for both top-of-funnel and middle-of-funnel posts.The startup’s programmatic SEO initiative effectively scaled content production and SERP positioning, resulting in amplified brand visibility and engagement within its niche market.

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