Purely is a modern Canadian water-filtration brand focused on delivering cleaner, safer water through advanced fiber-based technology. I redesigned their entire website in Webflow with a premium, minimal, and high-trust experience while preserving brand personality and product clarity.

The goal was to build a high-end, conversion-focused Webflow site that communicates trust, science-backed results, and premium product quality. I transformed Purely’s Shopify-style structure into a fully custom Webflow experience by elevating typography, layout, UX flow, and product storytelling.

1. Hero + Brand Messaging A clean, product-focused hero section introducing Purely’s smart water filtration systems, highlighting benefits like purified water for drinking, cooking, and bathing.

2. Social Proof + Testimonials Integrated review sliders, customer stories, and brand collaborations. Added logos of trusted partners including Audi, Porsche, Jaguar, BluntMTL, and more.

3. Product Collection Pages Each product section—P1 Under-Sink, S1 Shower-Handle, and P1+ Defender—was designed with:

Feature highlights

5-star ratings

Pricing

CTA-driven product cards

Clean, responsive layout

4. Technology & Certification Section Built a dedicated section explaining their advanced fiber technology, plus certifications from NSF, SGS, and WQA. The design focuses on clarity, credibility, and easy understanding.

5. Comparison & Education Designed a comparison table (Purely ACF vs GAC/PAC filters) to visually demonstrate performance advantages.

6. Category Browsing Created a structured layout for browsing by filter type:

Under-Sink Filtration

Shower Filtration

Whole-Home Filtration

7. High-Conversion Footer Added subscription form, brand messaging, links, policies, and a clear call-to-action for custom consultation.

The final Webflow site delivers:

A premium, modern aesthetic

Improved navigation and product discoverability

Stronger storytelling around technology and certifications

Better conversion structure and clearer buying journey

Faster performance and fully responsive design

Webflow, Figma, Custom Interactions, CMS collections, Responsive design system.