The goal of this project was to design a comprehensive dashboard for marketing teams to track the performance of their "New User Welcome + Activation" flows. The design focuses on high-level KPIs, trend visualization, and actionable insights to help teams optimize their messaging strategies.

Marketing managers often struggle with "data overwhelm." Traditional dashboards provide raw numbers but fail to show context—such as how a specific metric has changed since yesterday or which specific triggers are driving engagement. The challenge was to create a layout that:

Prioritizes critical conversion metrics (Sent, Opened, Clicked).

Visualizes trends clearly through micro-charts.

Provides a "Message Leaderboard" to identify top-performing content quickly.

Action-Oriented Design: The inclusion of "Disable" toggles within the leaderboard allows for real-time campaign management directly from the analytics view.