WayMedia Visual Identity

WayMedia was an ad network for mobile content offers based in Buenos Aires. They reached me to be the Head of Design of the company. In that role I conceptualized, designed and executed brand design and on-line experiences such as responsive website, platform, banners, newsletters, presentation decks, flyers and also printed material. I worked within a multidisciplinary team across multiple projects, following the visual brand guidelines of the brand and sub-brands that I’ve created for the company.