Electronic Art's Sales Analysis

In response to the declining trend in global sales for the period between 2009 and 2016, with a notable drop observed from 2009 to 2012, it has become evident that there is a diminishing interest in purchasing new games over time. To address this challenge, our project aims to devise a strategy to enhance our sales performance by a substantial margin of 10% in the year 2017. This initiative is driven by the pressing business question of how we can revitalize our sales figures in the face of changing market dynamics and consumer preferences.