Client Arteway: https://www.arte-way.com/

Arteway is an online platform that offers art education and community. It provides over-the-shoulder access to artists' studios, allowing learners to gain insights into their creative processes, techniques, and philosophies.

Essentially, Arteway is a way to learn art directly from experienced artists, offering a unique and immersive learning experience. It's designed to inspire and empower individuals to unleash their artistic potential.

I aimed to redesign the website to meet the client's vision of a more visually stunning platform that reflects the creative spirit of its target audience.

The old website, built on Webflow, provided a solid foundation, but it needed a fresh, contemporary design that would captivate users.

To achieve this, I focused on incorporating visually appealing elements, such as striking imagery, clean typography, and a harmonious color palette.

I prioritized user experience by ensuring intuitive navigation, fast loading times, and a mobile-friendly design.

By combining aesthetic appeal with functional design, I aimed to create a website that would not only impress visitors but also effectively communicate the brand's message.