Joe & The Juice
20 Years of Joe
Type: General creative support & campaign lead for 20 Years of Joe. Illustration / animation / packaging
Brief
With JOE & THE JUICE'S 20 year anniversary coming up, create a unique piece of artwork to apply across all packaging that falls within the brand guidelines and acts as an inclusive celebration of all things JOE!
Concept
A super contemporary and can’t-stop-staring illustration full of stylish Joe -themed ideas. Indie and full of attitude, this illustration brings customers into JOE’s world, and can flex across all channels, from social to packaging to merch.
Keywords
Inclusive. Celebration. Attitude. Independent.
38 likes · 503 views · Mar 28, 2025
J&TJ celebrates 20 years with an indie, bold illustration. This eye-catching artwork embodies JOE’s attitude and adapts across packaging, merch, and digital.
