Type: General creative support & campaign lead for 20 Years of Joe. Illustration / animation / packaging
Brief
With JOE & THE JUICE'S 20 year anniversary coming up, create a unique piece of artwork to apply across all packaging that falls within the brand guidelines and acts as an inclusive celebration of all things JOE!
Concept
A super contemporary and can ’t-stop-staring illustration full of stylish Joe -themed ideas. Indie and full of attitude, this illustration brings customers into JOE’s world, and can flex across all channels, from social to packaging to merch.
J&TJ celebrates 20 years with an indie, bold illustration. This eye-catching artwork embodies JOE’s attitude and adapts across packaging, merch, and digital.