What do you think of by Mark PavlyshynWhat do you think of by Mark Pavlyshyn

What do you think of

Mark Pavlyshyn

Mark Pavlyshyn

What do you think of this approach to testing your product idea? We often hear from tech companies that don’t yet have a product. Just an idea, and they would like to test that concept with their audience, partners, or investors. In such cases, you might not even have a platform design yet. However, you can create a visual art direction that tells the story of your product, allowing you to gather the necessary feedback. Here’s an example: this video we created. The platform doesn’t actually exist, but the video was created to test a hypothesis with the company’s audience.
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Posted Mar 25, 2026

What do you think of this approach to testing your product idea? We often hear from tech companies that don’t yet have a product. Just an idea, and they wou...