Automation for booking apartments in ActiveCampaign
Alina Oliinyk
Business: a chain of apartments for booking in several cities in the Netherlands.
Initial Issue: to set up a personalized email campaign for those who have not booked a room.
The result of cooperation: Collected data from potential and booked clients. Leads now receive personalized emails at the right time, improving booking management and increasing reservations. Those who have made a reservation will receive the next letter in 9 months.
Solution
Analyzed visitor behavior via Google Ads. Based on this, I created a customer journey map. It showed how people behave when choosing an apartment.
Created 2 lead capture forms and integrated them into ClickFunnels. I created a unique offer for each form. This allows you to collect interested leads.
Built email sequences for each city, sending room info based on customer actions. Covered cases where customers browse multiple rooms or hesitate to book.
The logic after filling out the form on the first day: if a person visits the city page, the corresponding automation is launched.
The first level of segmentation is launched:
If a person visits a city’s page, the relevant automation triggers.
Іn 3 days this automation checks if the person viewed the city’s page.
If yes, it tracks which apartments they visited.
If not, a similar automation starts for another city.
If a person views multiple apartments more than three times, a different email sequence is triggered to address potential objections or concerns preventing them from booking:
The email sequence continues for the room the person viewed the most. If a person doesn't book, we send personalized emails on the 3rd, 7th, and 14th day after filling out the form.
The letters reveal even more advantages of the apartments that the person is interested in. In letters on the 7th and 14th day, we introduce additional bonuses for the client, motivating him to book
In any case, only one sequence is sent about one room—they won’t receive multiple emails about every room they checked.
No matter where they are in the automation, once they book, all automations stop. They receive an email with dynamic details about the booking, including time, location, and other relevant information.
Stopping automations after booking
As soon as a person makes a booking, they are put into another automation that will automatically start 9 months after the first booking.
I post only the part of the work that the client allows me to show.
And if you want to create a streamlined customer acquisition system for your business, please contact me - I can help you with this!
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Posted Feb 15, 2025
Customer segmentation for the hotel business. Personalized emails that do not annoy your visitors but encourage them to book with you.
