Google Advertising Setup & Optimization
Fazal Abbas
Problem: My client was experiencing low conversion rates and high cost-per-acquisition (CPA) from their existing Google Ads campaigns. They needed a strategic approach to improve campaign performance and maximize return on investment (ROI).
Solution: I conducted a comprehensive audit of their existing campaigns, identifying key areas for optimization:
Keyword Research and Targeting:
Expanded keyword targeting to capture a wider audience.
Implemented negative keywords to reduce irrelevant traffic.
Optimized keyword bids to improve ad rank and reduce costs.
Ad Copy and Landing Page Optimization:
Created compelling ad copy that resonated with the target audience.
Improved landing page user experience to increase conversions.
A/B tested ad variations to identify top-performing creatives.
Campaign Structure and Bidding Strategy:
Implemented a granular campaign structure to improve targeting and reporting.
Utilized a combination of bidding strategies (e.g., manual CPC, automated rules) to optimize performance.
Results:
Increased conversions by [50%]
Reduced CPA by [25%]
Improved click-through rate (CTR) by [30%]
By leveraging my expertise in Google Ads, I was able to deliver significant improvements to David's campaign performance. I'm confident in my ability to achieve similar results for your business.
Please feel free to share your project details, and let's discuss how we can work together to achieve your marketing goals.
