Market Entry Strategy and Competitor Analysis for New Ventures

Two years ago I was approached by a business man looking to venture into the Ghanaian market and consider if he will bring in product or services to provide in the market. As a business consultant, we brainstormed and considered the best way t go about it beginning from considering the investment amount, the market strategy, setting up and local compliance as well as local partners. We successfully drafted a plan and he proceeded to implement the plan with a local partner and they are currently in business and thriving.