Bow-House: Identity and Social Media Strategy
Kseniia Shliakhtina
Bow-House: Identity, Social Media Design & Strategy
Identity built on simple shapes, balanced between Bauhaus aesthetics and the vintage music era of the 60s. For the Instagram strategy, I leaned into the idea of a jazz house label reimagined as a hotel where every room plays jazz — order a playlist, listen to stories in the lobby, or book a room for a never-ending party.
Bow-House is a jazz house label reimagined as a hotel where every room plays jazz. For each release, I create a short visual story that follows the energy of the track, paired with a caption from a guest of the hotel who never left.
Playlist promotion is built into the visual language of the page. Each playlist finds its doppelgänger in a cocktail, or appears as a vintage video game for relaxing hours.
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Posted Sep 28, 2026
The identity, social media design, and strategy for a jazz-house label
