Alohex - Brand Design

Brand Designer

Illustrator

Social Media Manager

Adobe Illustrator

The main ideia:

This project started with the clients (a couple, doctor and physiotherapist) telling their story about how they get to start doing lectures about health, wellness and lifestyle. Besides of the incredible job we did together, with all the information that was presented to me for reaching a meaningfull result, I got to understand a lot about my own lifestyle and what I could give more atention for a better way of living.

The visual identity was based on my material way of thinking about equilibry of all life parts: rocks piled one on top of the other. An ellegant font for the name of the brand and keywords can demonstrate transparency, and a light and simple font for the slogan and to be used on most of the designs demonstrate simpleness.