MOT Studios Website and Web App
Valerio Andrini
Goals
The client wanted to achieve three goals:
The website needs to clearly explain and present their offering
It needed to embrace the premium feeling of the brand while looking more modern and contemporary.
Improve the UX of the booking platform in order to accomodate the new features and the company expansion to a second location.
Creative process
The project started with the website redesign focussing on a cleaner and more modern look ensuring the brand doesn't move form the premium fitness identity they strive for.
First step was analysing the whole website and wireframing the new information architecture.
Finding recurring brand elements that we wanted to incorporate in the new design.
Designing the whole website from scratch including the new classes and locations
Adapting the contents of the previous website to ensure more clarity.
Taking the new look and implementing it inside the new web app.
Website sections
Web app design optimized for mobile use.
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Posted Mar 22, 2025
Redesigned a premium fitness boutique's website in Milan, creating a sleek, modern platform for seamless booking and a personalized wellness web-app journey.
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Timeline
Jun 22, 2023 - Jun 22, 2023
