Website Design for an AI SaaS Startup

Elimentary is a US-first AI company building agentic AI products for financial institutions like credit unions, private credit firms, and fintechs. Their existing website didn't match the calibre of their work. The design felt dated, the content had structural issues, and it wasn't landing the right first impression with their core audience: C-suite executives at US banks and credit unions.

I explored multiple design directions, varying in tone, layout, and visual treatment, before finalising one that closely aligned with the brand: reliable, outcome-driven, and financially literate. The site was designed to balance looking like an AI company while feeling like one that deeply understands banking. Every section was structured to build credibility and move visitors toward booking a call with the founders.

The entire project, from exploration to a live Framer site, was completed in 3 days, including responsive design, CMS setup for case studies, and scalable page structure.