Social media strategy

As part of ANCC, I collaborated with WITHIN 51 | 49, a perfume brand that blends sound and wellness into its fragrance experience. I developed a comprehensive social media strategy, creating graphic feed and story templates, product images, and animated reel templates for each perfume to enhance organic engagement. Additionally, I assisted in reaching out to and briefing influencers, as well as creating mini educational series on the science behind each perfume and inspiration of its creators.