Animated Launch Campaign for BTB

Instagram, in this day and age, is seriously populated with influencers, campaigns, sales, and perspectives. So, our priority was to create with purpose. And we did this with a set of deliberately blurred posts that timely unveiled themselves as the days went by. Each creative was designed to highlight the USPs and the modernity of this community-first experience. We also expanded on their existing identity by widening their colour palette and adding to their bank of brand assets.

The Generations campaign was a tale of cultural development through the years. As it was a series of varying Indian stories, we decided to give each post its own unique identity (complete with supporting imagery). An overarching layout connected all the dots and tied in all the varying assets.

With Blur the Border, we exercised our eye for detail and visual storytelling to cut through the haze of cluttered content.