Experience Running Instagram Ads
Mina Nowrozi
I have conducted and analyzed the results of A/B tests when running an Instagram ad campaign using the Business Manager on Facebook. As you may know, Business Manager on Facebook has A/B testing built-in. Thus, I quickly improved my Instagram ads, going from still images, to a carousel of multiple images, and finally, to a more engaging but surprisingly straightforward video. The A/B tests clearly showed which ads got more views and clicks.
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Posted Jun 23, 2024
Business Manager on Facebook has A/B testing built-in. I used it to quickly improve my Instagram ads, going from single images, to image sets, to videos.
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