Gangue das preguiças/ Sloth gang

Marina Kiyomi

Overview

The members of the sloth gang were inspired by the 5 native Brazilian species native. For each species it was given a specific personalites. In this way, the public could identify themselves to one of them, and through buying the product get a spark of curiosity about the Brazilian fauna and flora.
 Sloth gang members
Sloth gang members

Moodboard & Visual references

These were the boards themes:
Nature
Cartoons
Social media
Moodboard 1
Moodboard 1
Moodboard 2
Moodboard 2

Results

The final result of the sock collection

People's opinion

Very cute! Would buy for my kids!

Beatriz

Loved the colors!

Fabio
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Posted Jan 16, 2023

This collection was chosen as a finalist in a contest, the prints were inspired by the brand's mascot, the sloth.

Barcelona
Barcelona
Take a shower
Take a shower
Catarina
Catarina