Gangue das preguiças/ Sloth gang
Marina Kiyomi
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Posted Jan 16, 2023
This collection was chosen as a finalist in a contest, the prints were inspired by the brand's mascot, the sloth.
Overview
The members of the sloth gang were inspired by the 5 native Brazilian species native. For each species it was given a specific personalites. In this way, the public could identify themselves to one of them, and through buying the product get a spark of curiosity about the Brazilian fauna and flora.
Sloth gang members
Moodboard & Visual references
These were the boards themes:
Nature
Cartoons
Social media
Moodboard 1
Moodboard 2
Results
The final result of the sock collection
People's opinion
Very cute! Would buy for my kids!
Beatriz
Loved the colors!
Fabio