Luxury Brand Launch Campaign for Italian Handbag Company

After an unsuccessful experience with a previous PR firm, this client turned to us to create a launch campaign that would establish their brand within the luxury market. Our goal was to craft a campaign that not only highlighted the brand’s exceptional quality and craftsmanship but also positioned it as a distinguished presence in the industry.

Campaign Strategy, Launch Campaign Photography Audience Engagement, Social content

“We set out to craft a launch campaign that not only positioned this brand firmly within the luxury space but also reflected the exceptional quality and craftsmanship of their product.”

“We selected models who embodied the visual identity we designed for the campaign. Every element—from styling to location—was meticulously curated to seamlessly reflect the targeted client identity.”

“To further enhance the client’s brand identity, we simultaneously captured behind-the-scenes videos for their social channels, engaging their audience and immersing them in the brand’s new identity.”

.View videos we created for their social media on our website

Prior to our engagement: