As a creative, it’s always hard to translate all the ideas I have in my brain into a disciplined list of essential points, because at the beginning everything is essential to branch from.
In building brand identities, I came face to face with a repetitive process that is fundamental but sometimes tiring in the lack of creativity.
With the Spiral Spectrum Protocol technique you can be your own agency by being time efficient and vision locked. Delegate your vision.
The technique is a 7-phase creative engine. You drop in a raw, half-baked brand idea, and it extracts the tension, maps the brand world, and outputs a complete identity system—including programmatic campaign visuals and a market viability output along with its investor’s card verdict.
I’d love for the community to stress-test it. Drop your wildest brand idea into the engine and let me know what it generates!
As a creative, it’s always hard to translate all the ideas I have in my brain into a disciplined list of essential points, because at the beginning everythin...