Motion Design for SK-II Store Experience

Lester Choy

PROBLEM
As part of its global innovation journey to transform the beauty retail experience, SK-II has been implementing advanced technology and immersive experiences into their stores to help consumers get familiar with their products.
GOAL
As a Creative of this project, my role was to use motion design to enhance the user experience of the store. The challenge presented was to use the appropriate visual aids that suited the conditions and settings of each store location.
Animations for a Social Validated Tester Bar, Smart Product Scan Onboarding Animation and End Cap Animations
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Posted May 21, 2025

Enhanced user experience in SK-II stores using motion design.

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