In a world obsessed with quick fixes, Harta believes true wellness starts with reconnection – to self, to nature, to rhythm. Born in Moldova, the brand set out to bridge modern lifestyles with ancient wisdom, crafting detox programs, chlorophyll blends, and plant-based remedies that bring balance back into daily life.

Harta approached me to translate this philosophy into a premium yet grounded identity – one that felt alive, sensory, and deeply human. Together, we developed a visual system rooted in minimalism and nature, using glass packaging, earthy tones, and hand-drawn details to evoke purity, calm, and transformation.

More than a wellness brand, Harta is a movement toward conscious living – a map (tr. harta) guiding people back to their natural vitality through education, community, and design that breathes.