Pure Water - Motion Design

This is an explainer video for a fictional Brand, case study. Developing script, styleframes, compositions, and animations. The project involved creating an explainer video for PureWater, an initiative aimed at raising awareness about the global water crisis and showcasing PureWater’s innovative technology that provided clean drinking water at a low cost. The video served a dual purpose: educating the audience on the severity of the water scarcity issue and encouraging concrete actions, such as visiting the PureWater website and making donations to support the cause. We created a client’s briefing with the need for a short and impactful video, approximately 30 seconds in length. The content had to strike a balance between information and emotion, highlighting the accessibility of PureWater’s technology. The call to action at the end of the video needed to be clear and compelling, motivating viewers to engage with the cause. The video’s tone was educational, informative, and optimistic