Hyundai in Jordan had a lot of followers at one point in time. When I took over the project, their growth had stopped and their social media was practically dead with very little engagement or even business results such as test drive booking, inquiry calls, and showroom visits.

After the initial audit, it was clear that this was due to their uninteresting social media content which mostly consisted of car photos sourced from Hyundai’s global media library. They were professionally taken but offered little reasons for engagement.

After research and analysis of the audience, competitors, and the target market as a whole, I built a social media strategy with a content strategy designed to attract the audience through the different stages of the buyer journey. I also used the opportunity of the flagship product launch of the Hyundai Sonata Hybrid to plan an interactive campaign in the form of a game, along with other forms of media (OOH, print, and PR).

The social media strategy not only increased engagement significantly but also increased their social media followers by 89% within two months without paid ads or influencers. The Sonata Hybrid campaign was a huge success within the Jordanian market, generated tremendous reach, generated a lot of showroom calls and visits (as reported by the client), and eventually received an award as the best Hyundai campaign for the year from Hyundai headquarters in Seoul, South Korea.