City Street Wear - E-commerce Website Design

Client: City Street Wear Category: Web and Mobile, Creative Direction

As part of my work, I had the opportunity to contribute to the website development for City Street Wear, a new street fashion brand based in the Netherlands. The brand's vision was to embrace a distinctive style that combined elements of brutalism and a raw, trash aesthetic. Given that the brand was still in the process of refining its overall branding, I worked on creating the initial version (v1) of their website. My role involved designing a website that captured the essence of their unique identity while providing an engaging and user-friendly experience for visitors. I ensured that the visual content aligned with the brand's desired brutalist and trash aesthetic. This included creating unique graphics, taking and editing photos, making videos, and crafting a cohesive visual experience across the website.