TikTok, Reels & YouTube Shorts | 200+ Videos | CapCut

From April to July 2024, I partnered with NewBodyBeauty.co, a beauty and skincare brand looking to refresh and scale their short-form content. They needed help transforming existing ad creatives and B-roll into highly engaging, platform-optimized videos.

The challenge? New Body Beauty had high-performing long-form ads, but no strategy to repurpose them into engaging short-form content across multiple platforms. They needed fast daily delivery, creative strategy, and someone who could match their visual style without hand-holding.

My solution:    

•  Delivered 10 edited videos per day, using CapCut.

• Created multiple variations from each ad to A/B test performance.

• Used a storytelling formula focused on the problem/solution format.

Formula I used in every video:    

 1. Hook: Scroll-stopping opening that highlights a problem.

Proof: Before/after visuals showing the product in action.

Value: Highlighted key features + benefits with on-screen text.

4. CTA: A strong call to action + announce promotions + direct viewer to website

Profit: Converting viewers to sales

To keep viewers engaged, I:

• Used trending audios, trends, and relatable pop culture clips.

• Added alluring captions and text on screen

 • Edited with fast-paced cuts, motion captions, and zooms.    

 •Prioritized visual rhythm and structure to avoid drop-off.

•🎥 Created 200+ short-form videos over 3 months

•🚀 Best-performing edit hit 20K+ organic views on Instagram

•⚡️ Matched their style from day one — reducing revision time

• 📈 Consistently delivered high-volume work under tight deadlines

CapCut • Dropbox • Canva

📍Same videos, different content

📍short & long form content

📍Can be repurposed on all platforms TikTok, Facebook, YouTube and Instagram

✅ Delivered fast, high-volume edits without sacrificing quality

✅ Solved the brand’s content bottleneck with strategic repurposing

✅ Created content that mimicked native UGC, not just ads

✅ Made short-form video that actually retained attention