Managed, consulted, and created engaging user-generated content (UGC) strategies for lifestyle brands to help them connect with their audience through creative visuals and authentic messaging.

High-quality images showcasing product excellence, design, and real-life applications, as well as video testimonials and behind-the-scenes content that highlight the brand's story and resonate with target audiences.

Trend-driven transitions, behind-the-scenes clips, user-generated content highlights, product tutorials, and creative storytelling that captures attention and resonates with the target audience.

Eye-catching graphics, high-quality photos emphasizing product benefits and lifestyle integration, carousel posts for storytelling, and creative captions that drive engagement and build brand loyalty.

After working with several brands, it became clear that they needed content that truly connects with their audience. While mock-up videos can look polished, they often fail to build a genuine connection or spark real interest. The brands needed a system for creating authentic, user-generated content (UGC) that resonates with their target audience and fosters deeper engagement.

Struggling with a lack of creative direction and content consistency.

Brands needed a system for consistently producing content that aligned with their brand identity and resonated with their target audience.

Clients were seeking expert advice on how to creatively showcase products and services in an authentic, user-generated way.

Trend and Hashtag research

Community Engagement

I worked closely with my clients to create custom UGC content strategies that included:

🗓️ Content Ideation & Planning: Created structured content calendars that aligned with brand goals and resonated with audiences on Instagram and TikTok.

🎥 UGC Creation & Curation: Produced high-quality, authentic content that captured the essence of the brand through real-life experiences, testimonials, and lifestyle visuals.

🔦 Tools Used:

Canva for graphic design & visual content creation

Instagram & TikTok for content posting, analytics, and audience engagement

Buffer or Meta for scheduling videos

Google Drive for collaboration and content storage

📸 The Product:

UGC Content Creation: Videos, photos, and graphics that authentically showcase products and services.

Consulting: Helped clients gain clarity on how to effectively integrate UGC into their marketing strategy, with a focus on growth and audience connection.

Audience Engagement: Increased interaction and reach through consistently branded, user-driven content that resonated with the target audience.

Do you need UGC content creation or consulting to boost your brand's engagement and authenticity? Let's collaborate!

💌 Contact me for more information