How to make a press conference look less boring and traditional?

This was the starting challenge of this project for the Philharmonie Luxembourg. Taking each theme/section that was going to be presented and highlighting key words of each of them, I first created still visuals using the brand new corporate identity (by NB Studio London). The colors and boldness of the typography were key elements of this CI and allowed to be quite bold and adventurous in the design. I then animated these visuals in a visible but non distracting way, making sure they would loop seamlessly so during the presentation they would be totally flexible on the timing.

2 horizontal and 4×2 vertical screens were positioned in a V shape, to create a feeling of immersion.

A total of 13 videos were created.