Foodly

I spearheaded the design, development, testing, and release of the Foodly iOS app, which was built entirely from scratch. Adhering to clean architecture principles and utilizing the Model-View-ViewModel (MVVM) pattern, the app was constructed modularly, incorporating both internal and external libraries. The integration of several SDKs was a key aspect of this project, including:

Firebase: Utilized for crashlytics and push notifications, ensuring robust error tracking and effective user engagement.

Branch: Integrated for deep linking to enhance user navigation and app accessibility.

Mixpanel: Implemented for comprehensive analytics, providing valuable insights into user behavior and app performance.

Kingfisher: Used for efficient image caching, improving app performance and user experience.

I led the system design efforts to integrate a seamless shopping experience with Amazon for delivery fulfilment. This involved collaboration with multiple delivery services such as Amazon Fresh, Morrisons, Co-Op, and Iceland, ensuring a wide range of options for our users. The integration was designed to provide a smooth and reliable shopping and delivery experience directly through the app.

The project also included the design of both the mobile app and the accompanying website. The design focused on user-friendly interfaces, intuitive navigation, and a visually appealing aesthetic to enhance the overall user experience.

Through strategic marketing efforts and user engagement initiatives, I played a significant role in helping the app reach its first 500 users. This milestone included users actively placing basket orders, marking a successful launch and initial adoption phase.

This project exemplifies a comprehensive approach to app development, from conceptualisation and design to system integration and user acquisition, showcasing my ability to manage and execute complex technical projects effectively.