Consulting & R&D Tax Incentives Explainer Video

RDIG is a consulting firm that helps enterprises optimize tax strategy through innovation programs and R&D incentives.

I created a promotional explainer that translated a traditionally complex financial and consulting service into a clear, modern, visually engaging narrative. Rather than relying on conventional corporate presentation, the video adopted a SaaS-inspired visual language, combining real-world footage with motion graphics, typography, and subtle 3D elements.

The project followed a visual-first approach centered on flow, rhythm, and curiosity and was completed within a 7-day production schedule.

Simplifying complex topics around R&D incentives, tax strategy, and enterprise innovation for a broader business audience.

Making a professional consulting service feel engaging without compromising credibility.

Translating largely intangible services and processes into concrete visual storytelling.

Integrating live-action footage, graphics, typography, and 3D elements into a consistent visual language.

Maintaining clarity and pacing while communicating multiple business concepts.

Delivering a polished promotional piece within a 7-day turnaround.

Consulting explainer video

R&D and financial services storytelling

Visual-first creative direction

Live-action footage integration

2D motion graphics

Subtle 3D animation

Kinetic typography

SaaS-inspired visual storytelling

Frame-by-frame motion refinement

Adobe After Effects

Adobe Premiere Pro

CapCut

7-day delivery

Developed the visual direction and overall narrative flow for the explainer.

Translated technical consulting concepts into simpler, audience-friendly visual sequences.

Edited and integrated real-world footage to give abstract financial concepts a more human and tangible context.

Created custom motion graphics to visualize innovation, business processes, and R&D incentive concepts.

Incorporated subtle 3D elements to add depth and visual sophistication.

Designed typography and animated callouts to reinforce important messages without overwhelming the viewer.

Built fluid transitions between footage, graphics, and animated sequences to maintain continuity.

Refined individual sequences frame by frame, focusing on timing, rhythm, visual hierarchy, and movement.

Used pacing and visual progression to maintain curiosity throughout the explanation.

Completed editing and compositing across After Effects, Premiere Pro, and CapCut.

Delivered the completed promotional explainer within 7 days.

The finished video gave RDIG a modern and accessible way to communicate a complex consulting proposition, transforming technical R&D and tax concepts into a story that enterprise audiences could understand more quickly.

By combining the credibility of real footage with the clarity of motion graphics and the polish of subtle 3D animation, the project created a versatile marketing asset capable of supporting brand awareness, service education, sales conversations, and digital campaigns.