Fashion Brand Shopify Site Development
John Pander
Verified
Petite Studio is an online women's fashion brand based in New York City, and they started back in 2015. They focus on high-quality, trendy clothes designed specifically for petite women, meaning women who are 5'4" or shorter. The brand has a 'slow fashion' philosophy, so they really emphasize creating pieces that are meant to last. Their designs often use things like high waists and cropped ankles to make you look slimmer and taller. You can find all kinds of clothes there – dresses, tops, bottoms, knitwear, and outerwear – and it's all tailored to fit petite figures really well. Petite Studio's even gotten props from places like CNN for their good quality and how much thought goes into their designs.
🧵 Developer Role – E-commerce Platform (Inspired by Petite Studio)
As a Frontend & Shopify Developer, I contributed to crafting a sleek, high-performance fashion e-commerce experience tailored for a niche audience. The project emphasized minimal, responsive design and high-conversion UX patterns. Built on Shopify, the platform integrates marketing, analytics, and personalization tools to support customer engagement and brand growth.
🔧 Responsibilities:
Shopify Customization: Developed and customized Shopify themes using Liquid, HTML5, SCSS, and JavaScript to align with the brand's identity and petite-focused aesthetic.
Responsive UI/UX: Delivered a fully responsive design with mobile-first best practices to ensure seamless browsing across devices.
Conversion Optimization: Implemented user-centered enhancements to navigation, filtering, and product display for improved discoverability and conversions.
Marketing & Analytics Integration: Integrated tools such as Google Analytics, Meta Pixel, and Klaviyo for real-time customer tracking and targeted marketing automation.
Performance Optimization: Minimized load times using CDN services (e.g., Cloudflare) and on-page optimization techniques.
Collaboration: Worked closely with brand and marketing teams to ensure each collection launch was reflected accurately and elegantly on the site.
🧰 Tech Stack & Tools:
Platform: Shopify (Liquid, Shopify CLI)
Frontend: HTML5, SCSS, JavaScript (ES6+), jQuery
Styling: TailwindCSS / Custom SCSS
Marketing & Analytics: Klaviyo, Meta (Facebook) Pixel, Google Analytics
Performance & Security: Cloudflare CDN
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Posted Apr 10, 2025
Petite Studio is a NYC-based fashion brand offering high-quality, trend-forward clothing tailored for women under 5'4", focused on slow fashion.
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Timeline
Jul 9, 2025 - Ongoing
Clients
Laboratoires Belluzzi Inc.
