Promo Motion Design for A&R Apartments using Jitter

Roles Motion Designer | Brand Designer | Real Estate Visual Marketer

Tools Jitter | Photoshop

Industry Real Estate | Shortlet & Hospitality | Digital Marketing

A&R Apartments is a premium shortlet property that needed a vibrant, captivating promo video to attract bookings through social media, websites, and WhatsApp marketing. The goal was simple: spark interest within the first 3 seconds, communicate trust and comfort, and drive instant DMs or bookings.

This video was designed and animated entirely using Jitter, optimized for smooth mobile viewing, fast loading, and sharp visuals that reflect the luxury of the apartment experience.

Design a short, catchy promo video (under 30 seconds)

Highlight the features of the apartment: spacious rooms, aesthetics, location, and contact

Use typography, motion, and visuals to spark desire and urgency

Export in high-quality formats suitable for WhatsApp, Instagram Reels, and paid ads

Created a minimalist 5-scene storyboard in Figma before animating.

Identified key touchpoints: Warm Welcome ➝ Interior Showcases ➝ Amenities ➝ Contact CTA

Selected warm, inviting tones to match the apartment’s color scheme.

Used modern, clean fonts with confident kerning for legibility and elegance.

Integrated icons for WiFi, kitchen, laundry, and 24/7 power.

Used Jitter’s timeline tools to build fluid, scroll-stopping transitions.

Animated text fades, image reveals, and icon pops to guide the viewer’s attention.

Kept it lightweight and optimized for mobile playback (under 10MB, 1080p export).

50–60s high-resolution promotional video

Instagram, WhatsApp, and website-ready exports (MP4 and GIFs)

Editable Jitter file for future updates or rebranding

Thumbnail and poster frame for uploads

Client reported increased engagement within 48 hours of posting the video on WhatsApp status.

Viewed over 400 times in 3 days, leading to 4 direct bookings.

Clear feedback: "The video gave our apartment a premium feel instantly."

This A&R Apartments video isn’t just design — it’s visual storytelling made to convert viewers into guests. Jitter helped bring the brand’s vibe to life through elegant motion, while strong design principles kept the focus on what matters: trust, aesthetics, and urgency.