Get 120% increase in Traffic from SEO

IconInc - UK Top student accommodation specialises in creating high-end, luxury accommodation that sets an excellent standard in student living. Our developments are designed to elevate student living beyond just an accommodation space.

The brand’s first development, The Edge in Leeds, set a benchmark for quality student accommodation when it opened in 2015 and has led to three further developments in Liverpool, Lincoln and Leeds.

The well-being of residents has inspired the design of the development, ensuring that students can socialise in communal areas and through the social amenities provided.

Iconinc was far behind on their main business keywords on Google search which were “Student Accommodation Leeds", “Student Accommodation Liverpool” & “Student Accommodation Lincoln.

I dig deep into the business keywords analysis which results in high difficulty and good volume of traffic. Top search results were occupied by the ads almost every time users search “Student Accommodation Leeds, “Student Accommodation Liverpool” & “Student Accommodation Lincoln. First organic result comes on the 6th position on the Google SERP after the Local Pack.

I asked Iconinc site managers to get more reviews on business listings. Moreover, try to add the main keywords into the reviews as well. Add images, office hours and more info into the Google my business. The results of this meant 10x growth in traffic.

When I took over the task, Iconinc Edge was getting just 28,569 searches on Google every quarter. This number increased to a whopping 106,795 times with a 373.3% increase in just 3 months.

Iconinc Edge ranking on Google Local Pack for high competition keywords improved, they started ranking on the top 3 for the most competitive keywords.

An improved Google My Business profile led to a high influx of inquiries by Students. Iconinc Edge, website visits increased from 40 to 187.