Introduction
I had the opportunity to work on the website for Chelsea Peers NYC, an online retailer of women's loungewear and sleepwear 🛌. My role involved developing and designing the landing page, collection page, and gift product upsells in the cart 🛠️. Here is an overview of the process involved:
Landing Page
The landing page is the first page that visitors see when they arrive at the website 🤩. It is essential to make a good first impression, so we focused on creating a clean and simple design that showcased the brand's products 🎁. The landing page featured high-quality product images, a prominent hero banner with a call-to-action button, and a clear navigation menu 🌟. We also included social proof elements such as instagram feed integration 📸.
Collection Page
The collection page is where customers browse and filter through specific product categories 🗂️. It features a grid layout with clear product images, titles, and prices. I worked on filtering options to help customers find what they're looking for quickly 🔍. To increase conversion, we added a "Quick Add" hover button that when a customer clicks on a particular size, it adds to the cart 🛒.
Giftwrapping Product Upsells
Chelsea Peers NYC understands the importance of a thoughtful gift, which is why they tasked me to offer a variety of gift wrapping options in the minicart / cart page 🎉. When customers navigate to the cart page, they have the option to choose a gift wrapping upgrade for their purchase to add an extra special touch✨. This upsell not only enhances the overall customer experience but also adds value to their purchase.
Conclusion
Overall, the process of building the landing page, collection page, and gift product upsells involved a lot of research, testing, and iteration 🎯. We had to ensure that the website was user-friendly, visually appealing, and effective in converting visitors into customers 🙋🏻♂️. It was a collaborative effort between the design, development, and marketing teams, and we're proud of the final product ❤️.
