Digital Campaign Optimization for Hospitality Brand
Andy Busam
Established comprehensive digital marketing ecosystem for rapidly growing hospitality company on Adobe XM
Implemented advanced personalization and testing capabilities to tailor messaging
Automated workflows between CRM and martech stack to create unified customer profiles
Provided dashboard reporting and analytics to empower performance-driven culture
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Posted Jan 23, 2024
Led a successful digital marketing campaign for a startup, resulting in a 50% increase in website traffic and a 25% boost in online sales.
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