AI-Driven Art Exhibition
Darryl Venter
5 C’s of Corporate Story
Connection
Talk up your failures, not your successes. Because not every one of us is a roaring success, but we are all flawed and we have all failed and flailed at something or other – it’s what makes us all human, and therefore what connects us. You want to connect with your audience. Your connection is in your calamity.
Care
People need to feel something when they’re experiencing a story. They can feel joy, delight, fear, anxiety, pride, hatred, contentment, or whatever. If you have facts or figures that you need to get across you have to find a way to make your audience care about them. Decide what you want them to feel and then shape your story accordingly.
Colour
Write the detail, the specifics of the scene you are setting to trigger sense memories in your audience. The sweet scent of freshly baked minced pies with the tinge of cinnamon, the crunch of stone underfoot as you walk up the driveway, the sound of a breeze humming through the trees, the syrupy crunch of freshly buttered toast.
Core
Too many people tell stories in chronological order – this can be fine, but it is not always the best way. Start your story as near to the end as possible. In the middle is usually about right, where the action starts. A good trick is to write it out and then tear out the first five pages – see how that grabs you.
Come on!
Get on with it. Move it along. Know what detail is painting a picture and what detail is just incredibly boring, or pedantic. If it isn’t adding interest or insight about the context or the character or the conflict or making us care more – kill it.
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Posted Nov 25, 2024
Darryl crafted an avant-garde art exhibition using AI-generated artworks that challenged traditional artistic norms and attracted a diverse audience.
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