Renders New Logo Design

My Perception of the Brand

Renders India Pvt. Ltd., to me, is a company of strength achieved by precision. It is an engineering innovation-based firm that has helped industries such as paints, pharma, and food processing, among others, operate optimally. The brand is industrial, future-focused, solution-oriented, and a complex technical one, but still human. Renders is not only a manufacturer; it is a process change partner. The logo was to communicate that strength, no-nonsense, and action in a forward motion.

Typography Choice The font that I selected was a modified geometric sans-serif font that exhibited modern rounded characteristics to convey:

● Effectiveness in communication.

● Be friendly without losing authority.

● Accuracy and contemporaneity-the kind that can carve the perfect and precise, which is a must for an engineering firm. 

The angularized version of the letter “R” and a flowing amalgamation of the “E” loop include custom accents, but with high legibility even at a small scale.