Archie's Italian Eatery New Logo and Rebrand

Archie's Italian Eatery, a local Italian dining establishment with years of history, faced the challenge of an aging clientele and outdated branding. A targeted rebrand successfully modernized the restaurant, luring a younger audience and increasing sales.

Though reputable, Archie's Italian Eatery was missing out on the younger demographic due to its dated look and feel.

To rebrand Archie's Italian Eatery with a modern yet rustic touch, aimed at attracting younger customers and boosting revenue.

Color Palette:

Logo Design:

Interior Patterns:

Brand Image & Messaging:

Menu Design:

Successfully pulled in a younger crowd.

Saw a noticeable uptick in sales.

Received positive media and customer reviews.

A well-executed rebrand can reinvigorate a stagnant business.

A carefully chosen color palette and fonts can significantly influence customer perception.

Having a concise, resonant brand message is critical.

The aesthetic appeal of a menu can enhance customer experience and drive sales.