LEAD GENERATION

Nicholas Benson

Leads are used by businesses to:
Build relationships with potential customers.
Market products or services that may be of interest to the potential customer.
Qualify potential customers to determine if they are a good fit for the product or service.
Here are some examples of how leads are used:
A company might offer a free trial or discount in exchange for a potential customer's email address.
A salesperson might contact a lead to learn more about their needs and see if they can offer a solution.
A business might send marketing materials to leads who have expressed interest in their products or services.
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Posted Mar 20, 2024

Lead and list generation