Leads are used by businesses to:

Build relationships with potential customers.

Market products or services that may be of interest to the potential customer.

Qualify potential customers to determine if they are a good fit for the product or service.

Here are some examples of how leads are used:

A company might offer a free trial or discount in exchange for a potential customer's email address.

A salesperson might contact a lead to learn more about their needs and see if they can offer a solution.

A business might send marketing materials to leads who have expressed interest in their products or services.

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