Built with Framer
EverCool Landing Page Design
Emmanuel Samuel
EverCool is a conceptual landing page built for a fictional startup hydration product. The project tested real-world UX principles, scroll-based satisfaction, and conversion clarity, while showcasing my ability to combine Framer with custom React components for advanced product interaction.
🎯 The Goal
Design a premium, product-focused landing page for a fictional smart bottle brand.
Test UX conversion strategies: urgency signals, sticky CTAs, scroll storytelling.
Showcase technical ability with custom React components integrated into Framer.
Explore AI-assisted ideation (initial drafts with Vercel v0.dev, refined into a polished Framer build).
💡 The Challenge
Product landing pages are the backbone of modern DTC brands, but:
Most are either overdesigned (flashy, hard to use) or underdesigned (basic and uninspiring).
Startups often struggle to combine storytelling + interactivity + conversion clarity in one page.
Simulating real e-commerce UX flows (product selection, cart logic, trust blocks) in a concept build required blending creativity with technical execution.
The challenge was to create a landing page that felt market-ready, while still being entirely conceptual.
🛠 Process & Role
As Designer & Developer, I handled:
Concept Ideation
AI-generated layouts with Vercel v0.dev for fast brainstorming.
Chose the strongest concept for refinement.
Framer Build
Structured responsive layouts, scroll-triggered interactions, and dark mode support.
Custom React Components
EverCoolProductCard → quantity, discount logic, checkout button, modal slots.
EverCool 360° Viewer → drag-to-rotate, zoom, hotspots with smooth transitions.
Built with Framer Motion + addPropertyControls for flexibility.
UX Enhancements
Urgency-driven trust blocks (“Only 142 left in Blue Frost”).
Exit intent modal to capture drop-offs.
Sticky cart CTA for continuous purchase prompts.
🔍 Key Features
🎥 Interactive 360° Product Viewer (React + Framer Motion)
🛒 Sticky Cart CTA with quantity & color selection
📦 Urgency Blocks for social proof & scarcity
🌙 Dark Mode Toggle
🖱️ Scroll-based microinteractions for narrative flow
💬 Exit Intent Modal for retention
📈 Result & Reflections
The EverCool landing page demonstrates how to build a conversion-ready DTC product page in Framer with custom React logic. While conceptual, it highlights:
Ability to design emotionally engaging, conversion-focused UX.
Technical fluency in React + Framer Motion integration.
A reusable Framer system for any e-commerce product brand.
This project was a valuable experiment in merging UX psychology + technical builds, showing how storytelling, trust signals, and interactions combine to drive conversions.
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Posted Oct 18, 2025
Created a conceptual landing page for a fictional smart bottle brand using Framer and React.
