> researched top healthcare sites like WHO, UNICEF, CDSCO etc.
> appeared in SERP.
> one of the FAQ appeared in 'people also ask' section.
> increased traffic on website by almost double.
> added TOC and summary for easy readability by common audience.
> added internal links to retain readers that pushed new subscribers by 25%.
> added external links that increased authority and trustworthiness of content.
> added visual enhancements with alt text that drove traffic from image section.