Visual Identity - Se Liga

A central point in the creation of this visual identity was the use of the switch, that typical button on smartphones that normally turns a function on or off. This program interviews young scientists who have distinguished themselves and caused significant changes in their fields. As such, this button represents a catalyst for change, moving something from an off, static, monochromatic state to a dynamic and colorful state in which all senses are on and aware of everything going on around.