Astro On The Go (AOTG8)

Year: 2016-17 | Client: Astro, Malaysia | Platforms: Phone and Tablet (iOS, Android), Responsive Web AOTG8 is a multi-platform OTT solution available in Malaysia to Astro 3 Million + DTH subscribers and a migration from the existing AOTG7 vendors with approx 300k users. Challenge To revamp the application with the right balance that could done progressively listening to the changes in the market. We carefully planned a detailed process to get the most profitable design out of it. In this project, I have worked with the team of 5 designers in our global design team, which locate in HK, Madrid, and Stockholm office. Constant communication was key in making sure everyone was on the same page. Plan & Envision UX audit of the previous version AOTG7, and provide an in-depth analysis and recommendation Define key users and their behaviour Prioritise devices and features from key user persona needs Production Define user flow and Information Architecture Turn out findings into wireframes and prototypes that will test throughly along the process Create mockup with customer brand applied and examples of real content metadata, to show how the application will be like in real life.